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Monocle 24: The Big Interview

 Photos ©Monocle / TAG Heuer

Photos ©Monocle / TAG Heuer

Monocle’s editor in chief Tyler Brûlé sits down with Tag Heuer CEO Jean-Claude Biver to discuss adapting to an ever-changing market, collaborating (and competing) and how the “connected watch” will foster the next generation of luxury-watch buyers.  Jean-Claude Biver is in our opinion (shadowing Tyler's) one of the most intuitive characters in the luxury watch sector, and for that matter, the luxury brand sector as a whole.  Head over to Monocle and take a listen.

Originally Aired on December 20, 2015

Duration: 30 Minutes