A chronicle of people, places, happenings, and creations we admire.

Eton of Sweden

The Swedish shirtmaker, begun in 1928 by David and Annie Pettersson, to this day, remains one of the world's leading  producers of fine shirts, suiting and accessories.  At the "Syfabriken' in Gånghester, near Borås in southern Sweden, a happy accident of sorts occurred at the beginning of the Great Depression, after the Pettersson's were forced to close their sawmill.  They retooled their factory to create shirts, and sublet surplus space to local shoemakers and manufacturers to keep the lights on, the company was renamed "Skjortfabriken Special", or 'Special Shirt factory'. 

With steady production until the end of WWII, the premium fabrics ban was eventually lifted, compelling the Pettersson's to venture out to find still finer and more varied fabrics for their products.  They eventually made it to London, eventually opened a shop there and the Eton name was established.  This was a result of finding a name that would be easy for English-speakers to pronounce, while at the same time adding prestige, naming the company after the exclusive men's college.

new film “Trevligt Folk” - Somali Team from Sweden to World Championship in Siberia

A group of young Somali immigrants in the town of Borlänge takes on the Swedish winter and the local favorite sport of bandy -- a precursor to ice hockey. Together with a local man who had a simple idea of “integration through sports”, these young men embrace the cold, the ice and their skates and 6 months later end up representing Somalia as the first African country at the Bandy World Championship in Siberia. Their inspiring journey is shared in the documentary Trevligt Folk (Nice People) presented by Filip & Fredrik premiering at the Göteborg Film Festival over the weekend and in theaters around Sweden beginning January 28th. Watch the trailer above with a universally understood message that goes beyond sports, Somalia, Sweden and Siberia.