A chronicle of people, places, happenings, and creations we admire.

Båstad: Summer Playground in Southern Sweden

2016 SkiStar Swedish Open

2016 SkiStar Swedish Open

Båstad on the southwestern tip of Sweden has long been a popular getaway and party capital to many Swedes and visitors from around the world.  Over a two-week period, with it's (actual) sandy beaches, hotels and b&b's, beautiful countryside and the SkiStar Swedish Open (Men's 7/10-7/17) and the Ericsson Open (Women's 7/17-7/24), it's a relaxed atmosphere where top tennis professionals come after the gravity of Wimbledon, where one can kick back and enjoy themselves.


There are many attractive options for lodging in and around the area, from the many quaint and cozy b&b's to small inns to larger more luxurious  hotels, most notably Hotel Skansen, which is located in the middle of the tournament grounds in Båstad.

Båstad Resort and Sports Complex

Båstad Resort and Sports Complex

What's on this week

The SkiStar Swedish Open is one of those unique venues that affords an intimate experience viewing top players close up in competition.  Hotels, shops, the marina and scenic beaches are a 'no-brainer' when it comes to a destination that thinks outside the tourism 'box'.

2017 Volvo V90 Estate Also Headed to U.S. Shores

We'll believe it when we see it...

Estate cars are now considered a 'niche' market here in the U.S.

While the 'Estate' platform is extremely popular in Scandinavia, its American 'wagon' counterpart is an otherwise stigmatized form factor that harkened back to the 60's and malaise-era 70's, and has had a hard time penetrating the seemingly unstoppable SUV market.  With a community predominantly located in the northeast, estate or 'wagon' owners tend to be an eclectic bunch and typically march to the sound of a different drum.

Volvo returns with the V90 that is a study in taste, style and elegance that may attract a part of the luxury SUV segment looking for more comfort, usability, stability, better emissions and consumption.  Taut exterior shapes and pale yet finely finished interior features make this a very strong package to consider; suffice it to say you may not see yourself at the traffic light. 

With a reported 410 bhp and 31-mile electric-only mode, the V90's capability only adds to the 'stealth' appeal of the luxury estate.

Polestar Pole Jacket

"Motorsport Pole Jacket", in blue and gold "blågult", resplendent in Polestar details, inspired by the design of the Volvo Polestar Racing's winning cars in the STCC and V8 Supercars. The stylish and slim-fit down jacket has elastic panels on the front and the back.  In addition to the front zip, there is a zipped chest pocket and an inside pocket for maximum versatility. With 90% goose down and 10% feathers, the jacket's 800-gram padding keeps you warm in the coldest weather.  The jacket is smartly decorated with blue Polestar- and A-one - logos.

Volvo Polestar Racing driver Prince Carl Philip of Sweden, Bernadotte & Kylberg, and A-One collaborated on the jacket's design.

This product is not available in the US.

The 2017 Volvo S90

While Volvo Cars is now owned by Chinese company Geely, the design aesthetic has remained distinctly Scandinavian; and perhaps more than ever before.  The new S90 sedan is a study in Swedish restraint, with its clean classic lines, pale wood interior details, leather seats and onboard sustainability and state of the art safety systems, the S90 is the new Volvo icon for the 21st century.  In addition to this and the recently redesigned XC90, we can expect up to 7 more models beginning in 2017.

Krona o Stjärna Brand Intro Line

We've just released a new line to celebrate not only our official store launch, but the the 4th of July as well.  Each iteration is made of combed cotton for optimum fit, breathability and comfort and emblazoned with our popular crown and star insignia.

Krona o Stjärna Brand Intro Line



Midsommar - The most Swedish of Swedish Holidays

After the long dark winter, Swedes celebrate the summer solstice and the arrival of the midnight sun!  We eat, drink, sing, eat, drink, dance and drink some more!  Midsummer traces its roots to old pagan times and medieval observers of the Nordic Peoples recorded: "they gather in throngs on town squares or out in the fields to cheerfully enter in dance".  Through the ages, traditions and superstitions surrounding this celebration include saving your midsummer wreath until Christmas and soaking it in your bath as well as rolling around naked in the midsummer day dew -- both for health, of course!  Watch "Swedish Midsummer for Dummies" above to learn how to celebrate today.  GLAD MIDSOMMAR!        

NeedSupply x Soulland: Human Being Journal, Spring 2015

Our friends at NeedSupply and Danish company Soulland have teamed up to produce the latest issue (No.6) of the beautiful Human Being Journal for Spring 2015.  This curated volume, ranging from interviews with Soulland partners Silas Adler and Jacob Kampp Berliner to Fantastic Man Publisher / Editor Gert Jonkers to commentary on design, hybrid food recipes, and amazing photography of New Mexico by Mikael Kennedy that make for an elegant mix of content, subjects and all things currently in their respective worlds.  Head over to NeedSupply and order your copy.

Human Being Journal No.6 - $15.00

About NeedSupply

Need Supply Co. is a clothing and lifestyle store based out of Richmond, VA. We started selling vintage Levi's in 1996 but have since expanded our offerings to include men's and women's clothing and accessories. In 2008 we launched our web store and have been shipping worldwide ever since. Our home office houses our retail store front and everything from design and branding to online sales. We truly believe in the products we carry, carefully curating a mix of well-known brands and up-and-coming independent designers from the US and abroad.

About Soulland

Soulland was founded in 2002 and is owned by designer Silas Adler and CEO Jacob Kampp Berliner. Its design principles and aesthetics have their origins in Scandinavian artisanship combined with a contemporary feel, encapsulated by the Adler Fedora; a traditional men’s fedora fused with a baseball cap brim, handmade in Copenhagen. Whilst always remembering its legacy, Soulland aims to push menswear forward in new directions.